Constant Contact, one of the pioneering email marketing platforms, has evolved significantly since its inception. It boasts a wide array of features spanning email marketing, automation, SMS marketing, and CRM. Furthermore, it can cater to your social media posting requirements and provide assistance with your advertising efforts.
In this comprehensive Constant Contact review, we leverage our extensive expertise in email marketing solutions to provide a thorough understanding of what Constant Contact brings to the table. We delve into its strengths, weaknesses, and more, empowering you to make an informed decision about whether it aligns with your needs.
Constant Contact is a service designed to simplify the lives of small businesses and beginners. It also offers valuable features for event organizers, including payment processing for events.
It stands out as one of the top email marketing services, boasting excellent email deliverability rates that help your messages avoid spam folders.
Although its pricing is budget-friendly, particularly for newcomers, businesses with larger audiences may face substantial costs.
Here’s a brief overview of this email marketing tool:
Constant Contact Pros and Cons Summary
Here you can take a quick taste of the major pros and cons of Constant Contact.
Key strengths of Constant Contact include…
Let’s kick things off by discussing what we found praiseworthy in Constant Contact.
1. Ease Of Use
Starting our Constant Contact review with the usability of the service, we found that it offers a user-friendly interface that’s easy to understand and master. Even if you’re a complete beginner, you’ll feel comfortable exploring the various functions like automations, social media posts and ads.
2. Template Library
Constant Contact offers an arguably huge template library with more than 200 email templates.
These templates can cover various purposes ranging from promotions and newsletters to anniversaries and surveys. All of them are mobile responsive and fully customizable, which is something that not all email marketing software allow.
3. Email Editor
We found that the email editor is fast and responsive with great drag-and-drop functionality. You can insert various blocks like buttons, images, polls, data tables and RSVP for events.
Moreover, there are many layouts available to help you format your campaign with ease. This can make beginners’ life extremely easier.
4. Segmentation
We found it pretty straightforward to import an email list and then manually add any additional data. Either manually or automatically, importing contacts is as easy as it gets.
Audience segmentation is a strong aspect of Constant Contact. Users can create segments from list membership, contact activity, contact details, tags, or eCommerce activity. You simply filter your contacts based on one or more criteria and that’s it!
We also liked the fact that the platform gives you the ability to segment your audience with pre-built segments. Specifically, your audience can be automatically segmented into 4 categories:
- Most engaged
- Somewhat engaged
- Least engaged
- Everyone else
This time-saving feature allows all kinds of businesses to maximize their potential by eliminating guesswork and segmenting the whole contact base with ease.
5. Analytics
One thing users notice in their reviews of Constant Contact was the clarity of the main dashboard. We agree that you get useful information about your performance regarding contacts and their growth, email open rate and growth on social media channels.
For each individual campaign, you see all essential email marketing metrics such as the open rate, click rate, bounces, unsubscribes, and spam reports.
What’s more, you get heat maps to see what drives the most clicks, while there are overview reports such as open and click trends, email opens by device and most successful subject line.
6. Email Deliverability
Another great point about Constant Contact is its great email deliverability. We found that the software performs quite well and reaches most email providers (Gmail, Outlook, and Yahoo) the majority of the time.
You can authenticate your email address or domain name (DKIM authentication) through the advanced settings tab of your account and thus improve your deliverability over time.
Constant Contact also has a very strict spam policy. If more than 0.1% of your emails get marked as spam, then your account will come under review. This means that they’re very serious about preventing spam and spammers.
8. Integrations
Our Constant Contact review uncovered that the software has one of the most impressive catalogs of integrations we’ve seen.
There are almost 5,500 integrations available so you can connect the software with all your favorite apps and streamline your workflows.
Integrations are easy to find since they can be filtered by category, like CRM, eCommerce, scheduling, and so on. We were particularly impressed with the number of social media integrations the software has.
Marvin tech Reviews 